Ideas for websites that work harder.

Plain-English guides on AI-managed websites, costs, SEO, AEO, copywriting and growing a small business online.

AI-managed websites3 min read

You ask, and your site changes. Here's how AI-managed websites work, what you can change by chat, and who they suit.

Website costs3 min read

Real numbers for site builders, freelancers, agencies and AI-managed sites, plus the costs people forget about after launch.

AEO3 min read

People now ask ChatGPT and Claude for recommendations, not just Google. Here's what answer engine optimization is, and seven simple steps to start.

Copywriting3 min read

Most home pages talk about the business. Good ones talk about the customer. Here's a five-part formula you can use today, with examples.

SEO3 min read

Want to show up when people nearby search for what you do? Skip the jargon. These nine steps cover what counts most.

CRO3 min read

People visit your site, look around and leave. Conversion rate optimization (CRO) is about finding out why, and fixing it. Start with these seven.

Comparisons3 min read

Three very different ways to run a small business website. Here's how they compare on cost, effort, flexibility and who makes changes.

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