For seed to Series B teams

Ship your startup website at chat speed.

We build a fast, custom website your whole team can change by messaging their AI assistant. Launch pages, pricing and news the day you decide. No sprint, no ticket.

Talk to Us See typical cost

lumen.demoDEMO

Analytics your whole team can read.

Live dashboards your whole team can read in minutes.

RevenueLive

MRR+12%Active teams+8%Churn1.8%−0.4

Minutesfrom message to live, not sprints
0website tickets for your developers
Everychange saved as a version you can undo
100%yours: code, content and domain

// the problem

Your developers build the product. Not the website.

Every pricing tweak and launch page lands in the same backlog as your roadmap. With an AI-managed site, those tickets never get written.

BacklogWebsite

WEB-142Update Pro plan price to $49~~Waiting for dev~~Live
WEB-143Landing page for Slack integration~~Waiting for dev~~Live
WEB-144Add Acme to customer logos~~Waiting for dev~~Live
WEB-145Post launch note on changelog~~Waiting for dev~~Live
WEB-146Job post: senior designer~~Waiting for dev~~Live

5 tickets closed by chat · 0 dev hours

Ship your website like your product.

Every change is a message, and every message is a version. Here's a week on lumen.demo.

v1.6
Today, 10:42
add a landing page for our new Slack integration
LiveNew page: /integrations/slack
v1.5
Yesterday
the Pro plan is now $49 a month
LivePricing updated on 3 pages
v1.4
Mon
add Acme to the customer logos
LiveLogo added to Home
v1.3
Last week
add a job post for a senior designer
LiveNew page: /careers/senior-designer

// the stack

What your site ships with.

A real, fast website, built for how startups move. Add or skip anything; you only pay for the hours it takes.

Landing pages for every launch
Pricing, changelog and careers pages that are easy to change
Clean SEO and fast load times from day one

// what your startup site ships with
site = {
  pages: ["home", "pricing", "changelog", "careers", "blog"],
  landingPages: "one message each",
  speed: "static pages on a global CDN",
  seo: ["titles", "sitemap", "schema"],
  connects: ["analytics", "forms", "newsletter", "CRM"],
  editors: "your whole team, by chat",
  versions: true, // undo anything
  owner: "you"
}

From kickoff to launch.

A typical startup site goes live in about 5–8 weeks. You see progress every week on WhatsApp.

Week 1Plan
Kickoff call, sitemap, messaging, an hour estimate you sign off.
Weeks 2–5Design and build
Custom design, fast pages, pricing, changelog, careers and demo booking.
Week 6AI setup
Connect your team's AI assistants. Test every common request.
Weeks 7–8Launch
Go live, hand over, and you start shipping changes yourselves.

$25 an hour, one rate

What a typical startup website costs.

Based on 10 pages, a fully custom design, demo booking, a blog, a newsletter signup and a contact form, with us polishing the text you send. Yours may be smaller or bigger.

A clear hour estimate before we start
You only pay for the hours we use
Edits after launch: free, your team does them

Get my estimate Build your own estimate

SellWell StudioExample estimate · startup website

Plan and kickoff call3 hrs
Design and build: 10 pages, fully custom style69.5 hrs
Polishing your text10 hrs
Features: contact form, newsletter signup, blog, bookings18 hrs
AI setup and handover call4 hrs
Testing, SEO basics and launch4 hrs

Best guess108 hrs × $25

Likely total$2,425–$3,100

97–124 hours · ready in about 5–8 weeks

Questions startups ask us.

Ask us anything else. A real person replies.

Can it grow with us?

Yes. It's a real, fast website, not a locked builder. Add pages, sections and languages as you grow.

Can our whole team edit it?

Yes. Anyone you give access to can ask their AI assistant for changes. Every change is saved as a version, so you can see who changed what and undo it.

Will it slow down our developers?

No. The website lives apart from your product code. Marketing, sales and founders make website changes without opening a ticket.

Does it work with our tools?

Yes. We can connect your analytics, forms, newsletter and CRM tools.

How much does a startup website cost?

We charge $25 an hour. A typical startup site takes about 97 to 124 hours, so $2,425 to $3,100. Try the calculator for your own estimate.

Do we own the code?

Yes. The code, the content and the domain are all yours. No lock-in, no platform fees from us.